24 Jun 2025

Why Sector 36, Greater Noida Is a Prime Investment Zone

Looking to invest where luxury meets long-term value? Welcome to Sector 36, Greater Noida — a rising star in the National Capital Region (NCR) that is quickly transforming into a high-demand residential and investment hub. Nestled amidst fast-growing infrastructure, unbeatable connectivity, and government-backed urban expansion, this sector is now attracting the attention of serious investors, end-users, and luxury seekers alike.

And right at the heart of this transformation stands Sobha Aurum, a premium residential project by the reputed Sobha Group. Designed to offer luxury, lifestyle, and lasting value, the project exemplifies what next-generation housing should look like.

Here's an in-depth look at why Sector 36 is a strategic goldmine and why Sobha is the crown jewel of this emerging location.

Location That Works for Everyone

Sector 36 is strategically positioned with seamless connectivity to key NCR regions. The area enjoys direct access to major transport corridors:

• Noida-Greater Noida Expressway: Connecting the sector swiftly to Noida, Delhi, and beyond.
• Yamuna Expressway: A gateway to Agra and key logistics corridors.
• Upcoming FNG (Faridabad-Noida-Ghaziabad) Expressway: A game-changer for east-west mobility in NCR.
• Eastern Peripheral Expressway: Eases intercity traffic and logistics flow.

The area is also just a 30-35 minute drive to the under-construction Jewar International Airport, expected to be the largest airport in India. This infrastructure upgrade alone is enough to drastically boost demand, pricing, and rental yields in the coming years.

In terms of public transport, Pari Chowk Metro Station and Delta 1 Metro Station on the Aqua Line ensure easy commutes. Furthermore, the upcoming RRTS corridor connecting Ghaziabad to Jewar will cut travel time and bring a fresh wave of economic activity.

Investor Tip: When it comes to real estate appreciation, proximity to expressways, metro stations, and airports often leads the charge — and Sector 36 ticks all three boxes.

Backed by Government Vision & Infrastructure Push

One of the strongest indicators of long-term property growth is public infrastructure investment. Sector 36 sits within the influence area of several government-led development plans:

• The Yamuna Expressway Industrial Development Authority (YEIDA) has approved over 50 projects across tourism, commercial development, industrial parks, and more, scheduled till 2041.
• The Noida Authority's redevelopment model, inspired by Mumbai, is infusing new energy into ageing sectors and building future-ready spaces.
• Approved plans for luxury hotels, MSME zones, and retail corridors have started to change the real estate narrative from budget to premium.

These projects are creating an ecosystem of employment, commercial activity, and urban vibrancy — all of which are magnets for real estate growth.

Sector 36: Clean, Green & Self-Sustained

Unlike many overcrowded and poorly planned pockets in the NCR, Sector 36 benefits from thoughtful planning and a clean urban layout.

• Wide roads and green buffers make it pedestrian-friendly.
• Stable civic infrastructure, including water, electricity, and drainage, already exists.
• The area hosts several international schools, hospitals, parks, and daily needs markets, making it a self-reliant neighbourhood.

With major educational institutions and tech hubs emerging nearby, it is steadily evolving into a live-work-play ecosystem that appeals to both working professionals and families.

Introducing Sobha Aurum: Where Luxury Meets Livability

In the heart of Sector 36, Sobha Aurum Greater Noida is redefining what it means to live in luxury. Developed by the award-winning Sobha Group, this project offers a rare blend of superior design, modern amenities, and a future-proof address.

Project Overview

• Developer: Sobha Group

• Total Area: 3.5 acres

• Towers: 2 high-rise towers (G+35 and G+45)

• Unit Types: 2, 3, and 4 BHK

• Pricing: Starting from approx. ₹1.5 Crore*

Design Excellence

Sobha Aurum boasts:

• Floor-to-ceiling windows for natural light
• Premium tiles, modular kitchens, and designer bathrooms
• Vastu-compliant and cross-ventilated layouts
• Large balconies and smart-home provisions

The project is a perfect blend of timeless aesthetics and future-focused functionality.

Unmatched Amenities for Every Lifestyle

The property is not just a home; it's a lifestyle destination. With resort-like amenities and recreational spaces, it ensures that residents live fully every day.

Health & Wellness

• Infinity pool, kids' pool, and jacuzzi
• Fully-equipped gym, yoga deck, and spa
• Jogging track and meditation gardens

Recreation & Community

• Grand clubhouse with cafe, reading lounge, and mini theatre
• Indoor games, multipurpose hall, and library
• Sports courts (badminton, tennis, basketball), cricket nets

Family-Friendly Features

• Children's play area
• Senior citizen plaza
• Pet-friendly walking zones

Smart & Sustainable

• Rainwater harvesting
• Solar lighting for common areas
• Efficient waste management systems
• 24x7 security with CCTV & access control

Whether you're a young professional, a growing family, or a retiree, Sobha Aurum delivers an elevated, safe, and community-driven lifestyle.

Investment Highlights: Why Now is the Right Time

The project is in its pre-launch phase, which makes this the best time to invest. Early investors benefit from:

• Entry into a high-growth location before mass-scale appreciation kicks in
• The brand value of Sobha Group in Greater Noida, known for delivering on time and exceeding expectations
• High rental potential due to nearby offices, schools, and upcoming airport connectivity

Plus, Greater Noida is increasingly being recognized as a destination for high-end residential investment, and Sobha Aurum is leading the charge in this transition.

Rental Yield & Long-Term ROI Potential

With an increasing number of working professionals and business owners relocating to this part of NCR, the demand for premium rental housing is growing steadily. Estimated annual appreciation of 8–10%, especially as infrastructure nears completion.

This makes Sobha Aurum a dual-purpose asset — ideal for both end-use and investment.

What the Future Holds for Sector 36 & Sobha Aurum

• Jewar Airport will increase international access and bring global business activity.
• Proposed Film City, Electronic City, and Industrial Corridors will generate employment and population inflow.
• Luxury brands and retail formats are eyeing this region for expansion.

All signs point to Sector 36 evolving into a high-demand premium micro-market in NCR. As infrastructure matures and global connectivity improves, so will the capital value of projects like Sobha.

Final Thoughts: The Time to Invest Is Now

Greater Noida Sector 36 is no longer a potential place; it is a proven prospect. It is not focused on the past, but in the Shell, it is fast becoming one of the most coveted places to live in NCR, with good infrastructure and civic planning, super connectivity and a good future.

The luxury and the credibility of the developer come unsurpassed in Sobha Aurum, which packs in all the goodness of a smart future home. This is a rare combination of security and sophistication, whether in the perspective of making an investment in, proving your lifestyle, or making a future-proof property.

Don't wait for the prices to soar. The time to invest in Sobha Aurum is now.